Dreamtime Flooring, a 100 per cent Indigenous-owned business, has partnered with renowned carpet manufacturer Godfrey Hirst to launch the Here Before Collection.
July 2nd, 2024
The Here Before Collection features designs by artist Aunty Sam Walker-Wilson from BNYM Indigenous Designs, bringing the stories of Gunai Kurnai Country to life. Aunty Sam Walker-Wilson, a Yorta Yorta woman, has been sharing her stories through hand-crafted and painted pottery for over two decades. Now, her distinctive designs are translated into carpet, celebrating her heritage and artistry.
This partnership between Godfrey Hirst and Dreamtime Flooring is the first of its kind in the region. Dreamtime Flooring’s Managing Director, Joshua Haddock, sees this collaboration as a step forward in honoring First Nations culture through meaningful corporate engagement.

The Here Before Collection merges artistry with advanced technology, offering two innovative carpet products. First, Pattern Perfect™ provides ultimate design freedom with precise pattern and colour placement, multiple pile heights, pinpoint stitch accuracy, and custom tile and plank capability.
Then Designer Jet®, the first of its kind in the southern hemisphere, uses cutting-edge technology to create unique surface textures, an infinite array of colours and bespoke designs. This technique injects dye directly into the carpet, transforming any pattern, drawing or image into a flexible and creative solution.
The Here Before Collection includes three distinctive design ranges. Under The Scars, with Cracked Earth, which symbolises the land as a guide, sharing its wisdom through the earth’s scars; Earth’s Canvas then explores how the earth’s scars hold seasonal memories, teaching Indigenous people about the cycles of nature.


Stories Of Time, meanwhile, comprises Sacred Stories, depictions of traditional line work found in ancestral caves and paintings, and Against The Tide, which portrays the ocean’s impact on the coastline, telling its own story through nature’s history.


Above Water includes Sand Symbols as representations used by First Nations Australians for mapping Country, with lines and symbols drawn in the sand. Coastal Guardians symbolises the importance of balance and the connection to animals and the ocean, providing a sense of fulfilment.


The Collection is a testament to the power of collaboration, merging traditional Indigenous artistry with modern carpet manufacturing to create unique and meaningful designs.
Godfrey Hirst
godfreyhirst.com
Dreamtime Flooring
dreamtimeflooring.com










INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
For a closer look behind the creative process, watch this video interview with Sebastian Nash, where he explores the making of King Living’s textile range – from fibre choices to design intent.
For those who appreciate form as much as function, Gaggenau’s latest induction innovation delivers sculpted precision and effortless flexibility, disappearing seamlessly into the surface when not in use.
In an industry where design intent is often diluted by value management and procurement pressures, Klaro Industrial Design positions manufacturing as a creative ally – allowing commercial interior designers to deliver unique pieces aligned to the project’s original vision.
At the Munarra Centre for Regional Excellence on Yorta Yorta Country in Victoria, ARM Architecture and Milliken use PrintWorks™ technology to translate First Nations narratives into a layered, community-led floorscape.
J.AR OFFICE’s Norté in Mermaid Beach wins Best Restaurant Design 2025 for its moody, modernist take on coastal dining.
From city-making to craft, design heritage to material innovation, these standout interviews offered rare insight into the people steering architecture and design forward.
The internet never sleeps! Here's the stuff you might have missed
Knoll unveils two compelling chapters in its uncompromising design story: the Perron Pillo Lounge Chair and new material palettes for the Saarinen Pedestal Collection.
Boronia Apartments in Waterloo, designed by TURNER for City West Housing, delivers 74 affordable rental homes that combine sustainable design with long-term community-focused living.