{"id":223815,"date":"2025-12-01T14:42:52","date_gmt":"2025-12-01T03:42:52","guid":{"rendered":"https:\/\/www.indesignlive.com\/?p=223815"},"modified":"2025-12-01T14:42:54","modified_gmt":"2025-12-01T03:42:54","slug":"buchan-grohe-melbourne-hotel","status":"publish","type":"post","link":"https:\/\/www.indesignlive.com\/advertorials\/buchan-grohe-melbourne-hotel","title":{"rendered":"A tale of two hotels: How Buchan and GROHE have crafted memorable experiences across two very different hotels in Melbourne\u2019s newest hospitality destination"},"content":{"rendered":"\n

Melbourne is a city built on contrast, where grit and glamour coexist in a dynamic dialogue and heritage and reinvention are interwoven in the fabric of the city. This conversation is vividly expressed at the new Melbourne Walk, the centrepiece of the Bourke Street Mall revitalisation led by global design studio Buchan. Here, two very different hotels now coexist under one roof: the dual-branded Hotel Indigo and Holiday Inn Melbourne Little Collins.<\/p>\n\n\n\n

The two destinations represent Australia\u2019s first dual-branded hotels by InterContinental Hotel Group (IHG) and speak to the diversity of today\u2019s travellers, with one hotel boutique and design-driven, and the other approachable and family-friendly. Both, however, are testament to Buchan\u2019s architectural storytelling, which balances heritage with contemporary luxury \u2013 and both hotels feature memorable bathrooms that are elevated by GROHE\u2019s design innovation.<\/p>\n\n\n\n

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\u201cIntegrating the two distinct hotel brands within Melbourne Walk was a conscious decision for our client,\u201d says Hayden Djakic, Senior Associate at Buchan. \u201cIt creates diversity in guest experience with two compelling traveller destinations, while ensuring both hotels coexist within a cohesive architectural whole.\u201d<\/p>\n\n\n\n

The hotels rise from a site layered with history, once home to the Public Benefit Bootery building and other storied retailers. The design takes inspiration from the city\u2019s network of laneways and arcades, channelling their rhythm, texture and light into a contemporary hospitality experience.<\/p>\n\n\n\n

\u201cIn amalgamating the site into a single cohesive development, retaining the authentic streetscape that defines Melbourne was a key design decision,\u201d explains Djakic. \u201cThe overarching narrative was conceived as a \u2018collection of buildings\u2019, a contemporary reflection of the city\u2019s Hoddle Grid and a celebration of its arcades and laneways.\u201d<\/p>\n\n\n\n

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Externally, the fa\u00e7ades echo the character and cadence of the surrounding streetscape, while the interior unfolds as a sequence of interconnected experiences \u2013 an approach that evokes the layering of the city itself. Within this framework, each brand expresses its own personality.<\/p>\n\n\n\n

Hotel Indigo extends what Djakic describes as the \u201cmaking of Melbourne\u201d narrative, with references to figures who shaped the city\u2019s cultural fabric. The interiors embrace rich materials and storytelling details designed to appeal to the design-conscious traveller \u2013 such as the wallpapered bedheads that depict Melbourne\u2019s street-grid and are embedded with tiny lights marking the location of the hotel.<\/p>\n\n\n\n

Holiday Inn, by contrast, offers a grounded and tactile environment of natural timbers, brickwork and neutral tones, taking cues from the palette of the original buildings and honoring the site\u2019s heritage.<\/p>\n\n\n\n

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Behind the layered architecture and interiors lies a unified commitment to guest comfort, craftsmanship and longevity \u2013 and, as the preferred supplier across both hotels, LIXIL and the GROHE brand played a central role in realising this vision, helping to craft beautiful bathroom environments that combine effortless usability with luxurious design.<\/p>\n\n\n\n

\u201cWe believe people are drawn to experiences,\u201d says Djakic of the design philosophy. \u201cThe joy of exploring a space for the first time is inherently human. While narrative anchors the design concept, it\u2019s the refinement of detail that defines the guest experience. In hospitality, there\u2019s an expectation of precision \u2013 the finely crafted fittings, the cohesive material and colour palettes, and that sense of effortless comfort in use.\u201d<\/p>\n\n\n\n

\u201cOur GROHE Essence tapware was selected for its clean, intuitive design, alongside SmartActive hand and overhead showers that offer flexible, energising shower experiences,\u201d says Steven Higgins, at LIXIL Australia. \u201cIn the suites, SmartControl Thermostats provide precise temperature and flow control, while PVD finishes ensure lasting brilliance and durability. These products deliver comfort, reliability and style \u2013 all key to IHG\u2019s guest experience standards.\u201d<\/p>\n\n\n\n

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GROHE\u2019s technology also underpins the project\u2019s sustainability goals, with SmartActive showers and SmartControl thermostats designed to conserve water and energy without compromise. \u201cThis project shows how thoughtful product selection can enhance the guest experience while supporting sustainable, responsible design,\u201d says Higgins.<\/p>\n\n\n\n

At its heart, Melbourne Walk is about creating a vibrant, multi-functional destination in the heart of the CBD \u2013 and the dual-branded hotel is key to achieving this. \u201cThe two brands allow us to cater to a wide range of guest profiles \u2013 from business travellers looking for premium amenities to leisure guests seeking comfort and value,\u201d says Annie Yim, Development Director at Steadfast Capital, the developer for the project. \u201cCustomer experience is front and centre to everything the hotel provides and we are fortunate to have like-minded partners like LIXIL and GROHE for this journey \u2013 the hotel is able to elevate the experience for our guests and leave them with a memory to return.\u201d<\/p>\n\n\n\n

Additional photography<\/strong> by<\/strong>
Peter Bennetts
Tim Herbert<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Merging two hotel identities in one landmark development, Hotel Indigo and Holiday Inn Little Collins capture the spirit of Melbourne through Buchan\u2019s narrative-driven design \u2013 elevated by GROHE\u2019s signature craftsmanship.<\/p>\n","protected":false},"author":41,"featured_media":223945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_expiration-date-status":"","_expiration-date":1765165359,"_expiration-date-type":"draft","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[670,909],"tags":[1164,253,7924,7380,4675,473,1180,1005],"class_list":["post-223815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertorials","category-premium","tag-architecture","tag-bathroom","tag-bathroom-design","tag-buchan","tag-grohe","tag-hotel","tag-interior-design","tag-tapware","advertorials","premium"],"acf":[],"yoast_head":"\nA tale of two hotels | 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