{"id":224938,"date":"2025-12-18T16:57:27","date_gmt":"2025-12-18T05:57:27","guid":{"rendered":"https:\/\/www.indesignlive.com\/?p=224938"},"modified":"2025-12-19T11:10:13","modified_gmt":"2025-12-19T00:10:13","slug":"klaro-design-intent","status":"publish","type":"post","link":"https:\/\/www.indesignlive.com\/advertorials\/klaro-design-intent","title":{"rendered":"Translating design intent with Klaro\u2019s manufacturing-led approach"},"content":{"rendered":"\n

For Klaro Industrial Design<\/a>, retaining design integrity doesn\u2019t begin at the tender stage, it starts well before a concept is even drawn. Creative Director Alona shares that the most overlooked advantage in commercial design is early and meaningful engagement with suppliers. Even long before \u201cthe pencil hits the paper\u201d she adds.<\/p>\n\n\n\n

Founded on the principle of \u201cfewer products, more intent,\u201d Klaro operates as a vertically aligned industrial design studio specialising in commercial furniture, particularly for workplace environments. <\/p>\n\n\n\n

With a background spanning interior architecture and sculpture, Alona approaches design holistically \u2013 balancing spatial thinking, materiality and structural logic with a strong problem-solving mindset.<\/p>\n\n\n\n

This vertical alignment is key. Klaro designs for a manufacturing ecosystem it understands intimately, working closely with Corporate Furniture, which manufactures many of Klaro\u2019s products and facilitates their broader supply chain. <\/p>\n\n\n\n

It all amounts to furniture and one-off solutions that are aesthetically resolved, but also commercially viable and realistically buildable within Australian manufacturing conditions.<\/p>\n\n\n\n

For Mitch, Director of Corporate Furniture, their role as manufacturer is to ensure what appears on paper is delivered on site, and built to endure. While CNC machinery and digital fabrication continue to evolve, he emphasises that craftsmanship remains essential, particularly when durability and detailing are non-negotiable. <\/p>\n\n\n\n

This collaboration allows Klaro to act as a translator between designers and manufacturers. Alona describes this integral role as being able to convert design intent into \u201cmanufacturing language,\u201d ensuring that what the designer envisions can be faithfully realised through production. For commercial interior designers navigating tight programmes and cost pressures, this translation is critical.<\/p>\n\n\n\n

Sustainability, in Klaro\u2019s view, is inseparable from longevity. Modularity is treated as a core design principle, enabling furniture to be reconfigured, relocated and adapted over time rather than replaced. <\/p>\n\n\n\n

It\u2019s a way of thinking that directly addresses waste, an ongoing concern in the commercial design sector, by designing pieces intended to endure both physically and visually. <\/p>\n\n\n\n

Working with local manufacturing is also a form of industry insurance. By actively supporting Australian production, Klaro helps strengthen the very capabilities designers rely on \u2013 making quality, speed and collaboration more viable over time.\u00a0<\/p>\n\n\n\n

For commercial interior designers seeking to deliver projects that survive procurement intact, Klaro offers a compelling model \u2013 one where early collaboration, manufacturing intelligence and design ambition are aligned from day one. <\/p>\n\n\n\n

Watch the video now and learn more about Klaro Industrial Design and how they support designers in realising build-ready outcomes.<\/p>\n\n\n\n

Klaro Industrial Design<\/strong>
klarodesign.com.au<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In an industry where design intent is often diluted by value management and procurement pressures, Klaro Industrial Design positions manufacturing as a creative ally \u2013 allowing commercial interior designers to deliver unique pieces aligned to the project\u2019s original vision.<\/p>\n","protected":false},"author":85,"featured_media":224972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[670,909],"tags":[1299,1162,109,25982,995],"class_list":["post-224938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertorials","category-premium","tag-commercial-design","tag-design","tag-furniture-2","tag-klaro-design","tag-workplace-design","advertorials","premium"],"acf":[],"yoast_head":"\nTranslating design intent with 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